George’s life passion is designing and developing digital products.
He built his first successful product (a web-based messenger) in the late 90s. He then joined bwin.com to create their LiveBetting product which put the company in a leading position and became the industry standard. George went on to gain experience in brand, marketing, product management, conversion, engagement and retention optimizaton. His last product for the iGaming industry, bwin’s SliderGames got banned in Germany for being too addictive with the 2014’s …Act on Gambling.
George left the industry to become an independent product consultant. He worked with many startups on their pilot products, like Payhawk, the first Bulgarian unicorn.
Virgin, UN, TR
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Kate is a digital marketer who specializes in early stage marketing. He was a part of Siteground’s core team, another globally successful Bulgarian startup. Kate played a key role in the development of the startups marketing strategy.
Kate and George worked together for 3 years on conversion optimizaition projects, most notably for companies part of the Thomson Reuters group. functional team, complimentary points of view and skillsets…
Decided to found …
We empower great leaders who are serious about building great products
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