The Product Opportunity Matrix
Chances are, you have been told that to make a successful product, you have to build a solution to a problem someone has. It’s the only opportunity recognised by the old-fashioned Lean Startup doctrine — a limitation that has doomed many startups to output misguided products that no one wants to use. On the other […]
The Product Feature Mix
When you are building a new product, you probably can’t afford to develop all the features you can think of. And that’s a good thing — it forces you to think about which features it makes sense to build first. Dumping big money in the development of a new product without having an idea what categories of […]
Our Testing Methodology
Rapid development of features without frequent user testing is like running blindfolded without ever being able to check if you’re moving in the right direction. That’s why our rule N1 is: 1. Test early We test as soon as we have figured out the product’s success formula, i.e., the concept. It’s very tempting to start development […]